Episode Highlights:

  • 00:03 – Fysical ICO
  • 00:58 – What’s Fysical?
  • 05:06 – Fysical The Protocol For The Next Data Frontier
  • 08:33 – Decentralized Index Of Human Mobility
  • 08:39 – What Is Fysical?
  • 10:01 – Why Blockchain?
  • 10:55 – Use Cases
  • 11:57 – How Fysical Works
  • 13:47 – Data Suppliers Are Paid For Data Via The Fys Token
  • 13:55 – Fysical Social Media
  • 14:05 – Whitepaper

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Hey, guys what’s up? It’s Dan again from cryptocamacho.com


Hey, guys, I am super excited today, because what I want to review with you guys is an ICO today that has one of the most brilliant ideas that I’ve seen in a long time. It is a very, very clever ICO. I think it’s going to be big, I think the ROI is going to be huge. And I think what you’re going to see is actually going to kind of pretty insightful for you guys. The opportunity that this ICO has and the market size that they’re attacking, it’s in the billions. it’s in the hundreds of billions of dollars. And within the next decade will likely go into a trillion dollar market. So, guys what am I talking about today? I am talking about the ICO called Fysical. It’s the world’s first decentralized location data protocol. And this is going to be big guys. This is a very, very clever, very interesting idea. And I couldn’t be more excited about talking about Fysical right here okay.


So, first what is Fysical? And what is a location data protocol? Let’s just kind of get right into it. but on the surface, what Fysical is trying to do is, they’re trying to build out a decentralized marketplace to buy and sell data, to allow buyers and sellers to come together, to either actually sell their data, their Fysical location-based data or to actually buy that location data from people. From providers that may be selling it or aggregating it themselves right. So, Fysical is setting up a marketplace to actually act as an intermediary between these buyers and sellers of location-specific data. And now why is this important right? On the surface that might seem a little complicated, might seem like what in the world are they doing? but honestly this is going to serve so many different markets, hundreds of different markets from the IOT; the Internet of Things market, the industrial Internet of Things market, the marketing community itself. I mean the list goes on and on and I’ll get into a few of those in just a moment here. But I want to just kind of dig into the details of what they’re actually trying to do okay. So, what they’re trying to do is, they’re actually working with existing data providers right. so, people that are already aggregating data, whether it’s in their stores, another Physical location, whether it’s around a specific system or maybe manufacturing operation or whatever it is. And wherever the data is being collected, if it is in the Physical world, they are trying to collect it. Right now, they have over 10 million devices in their network and they’re collecting over 15 billion data points on the monthly basis. I mean this is crazy. The amount of data, that these guys are collecting, and will be able to you know help facilitate, the buying and selling or the transactions of this data is going to be truly, truly groundbreaking, and it’s really going to be like something we’ve never seen before right.

I mean data is power, the growth of data is how people make money in the 21st century. Look at all the examples in the past right; we have Google, Facebook, we have Netflix, and we have all these different companies that are now becoming data providers, data aggregators, and really data brokers. They’re buying, they’re selling, and they’re using the data to market to people. And data is key. Data is powerful. And Fysical was smart enough to say look there’s already a number of devices in the world collecting data or aggregating data. There are already so many different data points already, being collected in the world you know today, you know all that data is really stored either in silo, data centers right and centralized data centers or they may be you know sorting centralized just big data warehouses, data centers, and whatnot. That makes it so that these data resources cannot be accessed by any third parties, at least not easily right, there’s no easy way to allow you know other companies to access this data. Because the data is you know stuck in a central repository. Sure you could do it, if you create contracts then you create API’s that connect to these data repositories and warehouses to get that data. It can certainly happen, but the cost to entry, the cost to actually do business to get that data and to use that data effectively and profitably, it’s very expensive right. And so, Fysical is breaking down those barriers by putting all of this data on a decentralized, distributed ledger system on a Blockchain right. On the Ethereum Blockchain which will essentially enable any company to access that, those data points wherever they want you know throughout the world right. And they’ll be able to buy and sell that data kind of on the fly in a very secure, anonymous, and private way right. Depending on the contract terms, depending on the contract details, data providers will give the data right. Depending on their own terms, and data buyers will actually be able to buy that data based on the terms of the data seller right. if that data is highly sensitive, if it needs to be confidential, if it needs to be aggregated and anonymized, the data providers can you know opt-in to do that and it be comfortable that their data is securely going to the party that they agreed to in the specific way that they agreed to send the data right. So, that’s first and foremost. So, now let’s go through and see exactly what this is.


So, Fysical is a protocol for the next data frontier, the physical world right. There’s first, a Protocol Layer; the Fysical protocol allows for the transparent and compliant exchange of location data; that’s where the data will actually be stored and used and manipulated and flow in and out of systems. Marketplace Layer; it’s a marketplace where you know marketplaces and brokerages are built on the Fysical protocol. So, any type of marketplace can be built on the protocol layer to access the data and then to enable you know buyers and sellers, data providers, and data consumers to access that data at a cost, and to make a transaction to actually, consume that data for a particular fee right or cost. Then there’s an Application Layer; thousands of apps and use cases are enabled and backed by the power of truly decentralized, transparent and compliant location data. This part gets really exciting as well right. So, not only are they going to enable or facilitate the buying and selling, the transaction of data between buyers and sellers, data consumers and data providers. they are actually going to enable an Application Layer to allow developers to tap in to this big massive data repository of location data and to build new applications, new iPhone apps, new Android Apps, new you know web Apps, new SAS software as a service interfaces, to allow you to interact, build and use this data. And if you don’t think this is a game changer, this is a massive game changer right. Because the location data that’s being captured, and stored today it’s very underutilized right now. I mean this is kind of a marketers dream, even just in the marketing space. This is a marketer’ s dream to have this data, to see what people are doing and how they’re acting in the real world, which influences how they’re actually buying things. You know either in the real world or online. You could kind of use them simultaneously and start connecting all these data points together, triangulate the data, and get a very powerful picture of what these customers actually want and what they’re doing. And that’s one use case guys okay. Okay, the last data frontier was focused on data from the digital world, who you’re connected to, what you search to view and by online. The next frontier is offline and it starts with Fysical. With an initial focus on human location data and Fysical provides the decentralized infrastructure for the next generation of big data. What stores your visit, where you travel and how you move through the physical world guys. I’ve been talking about this for a while and even about a year ago, I said you know what Blockchain and cryptocurrency is going to enable and bring to this world, it’s honestly everything you do. Either online, in the digital world or offline in the physical world at one point or another is going to be tracked and stored on the Blockchain. The amount of cameras that are around, the amount of sensors that are available in and out of stores, the amount of you know just different types of sensors that are tracking traffic patterns, foot traffic patterns. I mean you know traffic in the store, what people are looking at, what people are looking at specifically. All of this data is being tracked and it’s going to be eventually brought to the Blockchain, and utilized in so many different ways, that we can’t even conceive at this point in time. And Fysical is at the forefront trying to bring this all together into an organized ecosystem so that people can access this data and actually make money with this data as well okay. So, that’s first all right. so, let’s get into some of the guts here right.


A human index of human mobility; I actually, really like how they put that. That’s pretty intriguing how they put them.


What is Fysical? Fysical is the infrastructure for the transparent and compliant exchange of location data. Foot traffic sensor readings, store visit information, commute routes and so on.

Fysical allows data suppliers to share and monetize their local data while maintaining transparency, ownership, and control. At the same time, Fysical provides data buyers, with the optimal way to access and validate its data and its source. Fysical directly contrasts with today’s closed systems data brokers, and black boxes and replaces them with a transparent peer-to-peer Blockchain protocol. The data market is enormous, and right now it’s very cumbersome to deal with an agency, a data broker, and the company directly that you may want to get data from. It’s a cumbersome process, it’s a logistical nightmare. It’s a contract you know kind of mess if you will. And Fysical is kind of democratizing or leveling the playing field so, that anybody can buy, sell and access location-specific data. Here’s an example of location-specific data at the inauguration. The presidential inauguration and the pink is in women’s March. And it shows how people are moving about the city as you know as the election or the inauguration and a woman’s March is going on right. So, this is data being collected and stored in the cloud and eventually on the Fysical data ledger okay.


So, why Blockchain? For location data to provide value, it needs to be highly accurate, private and compliant and contain the information about how the data was generated and who it was from, who it originated from. Blockchains provide this, without the presence of a centralized Authority, and a trustworthy and scalable way. For data buyers, Blockchains enable audit trails, facts about the origin of data, and therefore greater confidence in the integrity of the data purchased which is very important for data buyers, right. Data is expensive. For data suppliers, Blockchains provide full transparency on data usage, clear ownership, rights on data and therefore greater trust in sharing data right. It eliminates the need for lawyers and for these crazy cumbersome contracts, and legal addendums, and things like that. This can all be done on the Blockchain without these slimy lawyers. And I’m sorry if you’re a lawyer. I love you guys, but [inaudible, 10:50]. This is the standard technology platform to buy and sell data on where, when, and how humans move through the physical world.

 10:55 – USE CASES

So, here’s some use cases that they give. There are many more than this, but these are some of the key use cases. So, artificial intelligence you know you could build out a predictive model forecasting the health of an economy based on consumer Travel, shopping activity, and restaurant visits provided by Fysical. They get it guys. They can use artificial intelligence to use this data in a variety of different ways and sell this insight and analysis to governments, to agencies, to contracting companies. I mean that sky’s the limit. Smart Cities and urban planner tackles transportation congestion problems using car and pedestrian traffic flow data provided by Fysical. Real-Estate; a commercial real-estate developer selects a new development site based on pedestrian foot traffic flow provided by Fysical. I mean this could be use for building shopping centers. I need to think of this use case, but that’s a really interesting idea of how they can you know tap into the real-estate market. Financial services, Academic Research, Retail and the list goes on and on. I highly recommend you read through these guys because it’s going to be very important that you understand this.


How physical works okay. So, data suppliers contribute data to physical based on their sensors that are collecting, data their cameras, their, you know whatever tools are collecting data with, they contribute to Fysical by providing that data through SDKs, and through other tools to basically connect their data to the Fysical ecosystem and marketplace right. Data is then accessed with a reference on the chain. So, anybody who wants to access that data, it’s referenced on chain. so that there’s a clear record of who accessed that data. Then data buyers can search for and license the data right. So, anybody who wants to access the data, build an app from the data, use the data for research whatever it is, you can actually buy the data and use it. And because of the way that Fysical is setting up this decentralized ecosystem, the data is actually going to be less expensive right. Because it’s going to be a lot more efficient for the data to flow between a data provider, and a data consumer it’s going to be a lot less expensive. It’s going to be cheaper to actually enable that process right. Think of a supply chain right, where you have you know little widgets being manufactured, sold, distributed and kind of you know that whole process. Well, it’s kind of the same thing, but in the digital world and it involves a bunch of heavy agencies, or lawyers, or legal, or costs and procurement, negotiations, and all this garbage is going to be eliminated on the Fysical Blockchain okay.


Next data suppliers are paid for the data via the FYS token the Fysical token right. The data buyers pay data suppliers in FYS tokens and all transactions are executed using the Ethereum Blockchain as of today right. Right now they are not running an ICO. They are running a pre-token sale. If you want to join sign up right here, you could get updates and you could join the token sale right here. Pre-sale is June 18th and get in now. I think this is really going to be huge game-changer guys. Definitely, put your email here for updates. I’m actually going to do that myself, but I want to show you a few other things guys okay.


So, let’s see their telegram channel. Let’s check out and their Twitter channel. Let’s check that out really quickly. So, Twitter, they already have almost 2000 followers. Telegram, they have over 10,000 members.


If you want to check out their white paper right here, it’s well-written. It’s more written like an academic paper, 17 pages. Not a very difficult read, but it’ll give you a very, very good understanding of what they’re trying to do. I’m bullish on this because the market size is enormous guys. All you have to do go to Google and search for location data, and you’re going to see a variety of examples of how companies are using location data. Ericsson ad division says carrier location data provides it with competitive advantage right. Two-thirds of marketers embracing location data for ads and promotions right and the list goes on and on. You can look at different ways that people are using a location data and it’s definitely a big market right. If you look at location data under news, you’ll even see more. You’ll see even Fysical pops up in that as well right. And then this how companies are using location data and five charts. I just want to go over one chart right, because there’s a lot of different use cases for location data. And I think Fysical nailed a number of those on their website itself. But here are some other use cases right. Identifying new consumer markets right, based on foot traffic or based on location patterns for travel or purchasing or whatever it may be. Improve market marketing strategies. Improve customer service and manage risks. Understand customer behavior. Assess market penetration right. In different stores are already using this data to understand how consumers are acting in their stores, what they’re buying, what they’re looking at you know, how they’re actually interacting with products and so forth right. If you search on Google for IOT market size, which this is going to be an enormous, enormous factor in this. You know anybody that is participating in the Internet of Things marketplace in the economy is going to be collecting data. They’re going to want to monetize that data, and they may want to enhance their data sets, with new data from other data providers right. They’re going to be using a platform like Fysical and the size of the Internet of Things worldwide, you know in let’s see right here. Says global IoT market will grow from 157 billion in 2016 to 457 billion by 2020 right. That is insane that’s massive right. If you look over at the industrial Internet of Things, statista size of the Internet of Things market worldwide…okay let’s see Industrial Internet of Things market size worth 933 billion by 2025 guys. So, if you don’t see the connection on how Fysical is going to tap into the folks involved in the IOT, and industrial IoT space, you’re kidding yourself guys. There are you know GE, SAS, Intel, IBM, Google, Microsoft. They are all tapping into this Internet of Things. Raspberry Pi, you have Pivotal you have I mean the list goes on and on, of companies that are getting into IOT and Internet of and industrial Internet of Things. And the data itself is going to be very, very powerful. And they are going to want a way to buy and sell data right. For a variety of different reasons, Fysical is that solution right. That it’s going to be the first solution on the Blockchain. It’s going to be first market mover. I am very very bullish on Fysical. I want to invest in the ICO. Again do your own research. I’m not a CPA, I’m not a financial adviser, I’m not telling you to put all your hard-earned money into any ICO including Fysical, but I am telling you that over the next 5-10 years or less Fysical is going to be a game-changer. It is going to equalize the playing field for data consumption and data providers right. It is truly going to change the world in terms of how data is consumed, processed, bought and sold. And how Apps are developed based on location data. I’m bullish on this location data protocol guys. Very, very excited very, very excited about Fysical and please let me know what you think. I’d love to know your thoughts on this. I think they’ve stumbled upon or maybe not stumbled upon, but they have really you know organized one of the coolest and most powerful I COs that I think will have the most potential moving forward guys. I’m Dan from cryptoCamacho.com. I hope you find this review useful? I cannot stress enough guys, that I appreciate how much you guys you know contribute, comment, and engage on my YouTube channel. Like my videos, subscribe to my YouTube channel. I very, very much appreciate that. Thank you so much. I’m Dan from crypto Camacho and I will talk to you next time. See you guys