Elle Smith has been an advertising professional for over 25 years. Your work for ABC, CBS and Sony Pictures Television has appeared on the radio, in the air, in print and outside. In addition, Smith has more than 20 years of experience in marketing, graphic design, commercial photography and print production and is a licensed real estate agent with real estate management certification in California. PandaTip: This model can be signed electronically by any computer or mobile device. Once you have sent your agreement, your client may have a possible e-signature without having to download special apps or software. The advertising agency and the customer should accept a non-compete clause contained in the contract in order to protect both parties from the transfer of trademark or property information to their competitors. In the world of agencies, the retainers more and more in the world, especially in smaller creative agencies or shop. Often seduced as a more attractive and strategic pricing model, retainers certainly have their advantages. This is particularly evident to us when we see a significant decrease in the volume of client work at the end of the year and the proposal for the preservation of the Agency is, at best, a slight decrease or, in the worst case, a slight increase.
In one case, the publisher reduced the volume of work by only more than 80% so that its long-term service would offer an increase of 5% over the previous year. The problem is that, under the current cost model, value is rarely taken into account, as discussions focus on the costs of agency services and not on the value of those services. Therefore, the addition of additional services justifies additional costs. But if these costs are hidden and not indicated, the value of these services is also hidden. If you`ve ever felt out of your depth when it comes to your company`s marketing needs, a marketing agency retainer can be the perfect solution! One agency suggested that the global research they presented each year under the existing retainer now required distributors to pay a fee to cover the time costs that the Agency has put in place to present this topic. Distributors liked to sit through the presentation when they thought it was free. In fact, they saw it as a blockage of the agency in business development. When setting up a retainer, set a 6-month trial period.